Hugo Boss Kino

I really enjoyed working on this with a tight team including fellow dev, the awesome Phil Bulley. It was a big challenge, especially in terms of optimisation as the technique required to swap the videos perfectly was so expensive (basically sneakily achieved by baking several videos into one large canvas and scrollRecting it). Anyway through sheer determination and hard work we got there in the end. Unusually I also did some of the sound design on this project as well as the coding, selecting what to use and where from a library of loops.

I think the film is really beautiful. It was directed by Stinkdigital’s Marco Brambilla, who also did the ‘Power’ video for Kanye West.

www.youtube.com/hugobosstv
FWA SOTD November 16 2011