We’ve had our noses to the grindstone in a big way creating this site for the new Sony PS3 and I definitely feel like it’s been worth the effort.
The brief was to create a ‘superhuman sales pitch’ in which the presenter turns out to have extraordinary powers. This lent itself well to us creating a sprinkling of fun and surprising interactive experiences to sit alongside the post-enriched film content.
The shoot day went really well, squeezing everything into one long day, and we got everything we needed to build the rest of the site. We opted for a PureMVC multicore based architecture, using the Fabrication utility to facilitate inter-module communication and the State Machine utility to manage the state of the application. Javier Abanses, Benoit Vinay and Shane McCartney all did a great job in helping us to realise the various features and elements of the site, which comprises video, audio, games, 3D animation, sound processing, particles, physics, Facebook Connect integration, language localisation and an ‘easter egg hunt’ competition.
It was a good opportunity to utilise the advantages of Flash Player 10 on a fairly complex microsite build. For example, the 3D capabilities came in handy in coding the tumblers and loader, Vectors helped speed things up and the sound features, notably SampleDataEvent, enabled me to create a really solid, smooth running audio sequencer for the music experience.
www.the15reasons.com
Posted By }i{ on November 19, 2009
Leo Burnett approached us to create an online event and experience to augment their ‘House of Cards’ campaign for the housing charity Shelter.
The site features the work of leading artists such as Damien Hirst and the Chapmans, and by uploading their own art through the site, users had the chance of having their work exhibited alongside them.
I created a 3d experience using Papervision, with design by Tim and HTML/PHP by Vincent and Marcel. Users could view the cards falling, view details of them, vote for their favorites and upload their own designs. We ended up with several thousand entries. After the competition was closed the entries were replaced with the artists cards, along with the winning entry and options to help the cause. The site was redesigned by Kristian Saliba with further Flash development by Huy Dinh.
http://www.shelterhouseofcards.org.uk
Posted By }i{ on September 24, 2009
Along with W+K, we’ve been helping Jack White’s new band The Dead Weather build interest in and broadcast a live concert over the www, sponsored by Nokia. My task was primarily to build a custom video player to be used to brooadcast the Akamai stream on the site, various blogs and on screens in record stores. It needed to be very lightweight and work at pretty much any size. I took the opportunity to create some nice reusable PureMVC classes for the streaming and player build. The player is also in use on the Stink Digital website.
View the live set here: www.fromthebasement.tv/live
Here are the source files for the Model side of things: VideoStreamProxies.zip
They are dependent on PureMVC and, in the case of the AkamaiConnectionProxy, on the Akamai connection package.
Posted By }i{ on July 3, 2009
