Hooray! Our site for the new Playstation 3, www.the15reasons.com, is the FWA site of the day today. Really thrilled to have got two FWA’s this year, I think it’s my favourite award as a developer… even despite the lack of partying involved!
Read my previous post about the project here
Music experience:
Post production magic:
Stink were named production company of the year by Boards and they wrote this very complimentary piece about us: http://www.boardsmag.com/articles/magazine/20091201/stinkdigital.html
Carousel has been awarded yet again with Gold in the interactive category and Grand Prix in film at the Eurobest awards.
http://www.eurobest.com/winners/2009/interactive/index.cfm?award=2
We had a great showing at the BIMAS, winning the Microsite, B2C, Motion Graphics and GRAND PRIX categories for Carousel. We were up against some excellent work such as AKQA’s Eco Drive so it’s really a massive compliment to win – I’m still not really taking it all in…
Tribal DDB, Amsterdam asked us to create an online experience that could help to establish Philips new 21:9′s credentials as the best thing yet in home cinema. Adam Berg came up with a ‘frozen moment’ film treatment that really captured the imagination and we set about devising a site that would demonstrate the merits of the product in a completely effortless and uncontrived manner.
After a few days of prototyping, we settled on embedding the film in Flash to allow for total control over the playback. The user can drag through the frames of the film, slow it down or stop to inspect individual frames in detail. This, however, meant that we had a big video asset that needed to be loaded upfront, a problem we solved by adding a movie-style title sequence to the beginning of the site.
We created hot spot areas within the film where the user could go behind-the-scenes and gain some insight into the production process. We had to make this transition seamless, so that it appears that you are transported by magic into the scene, and this was achieved with some clever management of the video loading. The control bar expands to accommodate the extra footage, indicating that this new time line exists within one slice of the frozen moment.
Another big requirement of the experience was to demonstrate the key product features. We added a 16:9 view, with the typical black bars that 21:9 eliminates, and a runtime-generated ambilight effect that could both be toggled for comparison. Fully language localised to boot, there was a lot of work to do, but with the help of developers extroadinaires Matt Sweetman and Jamie Copeland and designer Eric Chia we conceived, planned and built a very solid site in only 7 weeks.
Winner, November 2006 Ri5er
The brief behind this project was simple: RM wanted to get across just how innovative they are as a company and attract the best talent, with a particular emphasis on software developers. In response, me Ken (AD) and Craig created the RM Virtual World, ditching the regular copy heavy approach for an almost text-free video based experience. We worked closely with a group of existing RM developers to test and hone our ideas to acheive something that would definately strike a chord with our target audience. Read More
Winner, 2007 RAD Best Website
Winner, April 2006 Ri5er
Severn Trent Water had run apprentice schemes in the past – but never on this scale. They were looking for forty people to join them in areas from Engineering to Finance, and wanted to get across the complexity of the roles in an interesting and visually-stimulating way. Read More
I am Ian McGregor, senior developer and creative technologist at Stinkdigital.
