ipeer.se ‘Quality or Green?’

I created this skyscraper with AD Eric for ipeer.se, a Swedish web hosting company.

They came to us with a lot of text they wanted to include in the ad, but no real focus. We boiled their offer down to two main selling points: Green (Their datacentre uses renewable energy and has been nominated as the most green in Sweden) and Quality (they pride themselves on the reliability and uptime of their hosting).

Our idea was to present these two options as a choice the consumer has to make (“What do you look for in web hosting? Quality or Green?”), with the pay off being that with ipeer you can have the best of both worlds (“You don’t have to sacrifice the Earth for quality server hosting with ipeer.se”).

The user has to select the options, triggering animations of Eric’s beautifully crafted illustrations and detailing ipeer’s USPs. I employed the wonderful Flint Particle System to bring the stars and insects in the illustrations to life.

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