‘Not for Lightweights’ is our approach to advertising an apprentice scheme for railway engineers. Targeted at 16 year olds, the apprenticeship programme is intensive and not for the those who want an easy option. Read More
Stafford Long wanted to promote their graduate marketing services. The inital request from the new business team was to send out a rather dry email demanding that companies position them at the top of their pitch lists. We thought we could do something far more effective by using our creative noodle so we (me, Eric and Craig) got our thinking caps on. We identified their main point of difference from competitors as having a dedicated resource travelling the country gathering intelligence on university campuses. Read More
Elevation Networks is a student-led initiative to bridge the gap between employers and students from under-represented sections of society. They were able to pitch this idea to Barclays Capital and got themselves sponsorship for branding, a website and some small collaterals. Read More
KPMG needed to completely rebuild their dated careers website. We were tasked with enriching the user experience while meeting standards of usability and accessibility. Read More
Winner, November 2006 Ri5er
The brief behind this project was simple: RM wanted to get across just how innovative they are as a company and attract the best talent, with a particular emphasis on software developers. In response, me Ken (AD) and Craig created the RM Virtual World, ditching the regular copy heavy approach for an almost text-free video based experience. We worked closely with a group of existing RM developers to test and hone our ideas to acheive something that would definately strike a chord with our target audience. Read More
Pizza Hut wanted a new website that would get across what it’s really like to manage one of their restaurants. A key element of the brief was to portray the renowned fun and friendly culture found in their dine-in and home delivery restaurants. Read More
Winner, 2007 RAD Best Website
Winner, April 2006 Ri5er
Severn Trent Water had run apprentice schemes in the past – but never on this scale. They were looking for forty people to join them in areas from Engineering to Finance, and wanted to get across the complexity of the roles in an interesting and visually-stimulating way. Read More
I am Ian McGregor, senior developer and creative technologist at Stinkdigital.
