Diesel Island

This was an exciting and challenging project. I was lead developer and was also heavily involved in the creative and technical planning.

To bring the island to life we made a mock Streetview interface using Away3d and integrated the site very tightly with Facebook to allow users to become citizens. Connected users could find a home, contribute laws, create national holidays, write a line of the national anthem, gain social status and even become the president for a day, taking over Diesel’s Twitter account.

For musical accompaniment we made a ‘pirate radio’ that plays, as if by magic, (almost) anything you request. I did this by sneakily connecting to the YouTube API, searching the music category and playing back the audio without showing the video. This came from an earlier experiment of mine and it was great to get it used in a project.

Archived version of site
Case study video on Vimeo

Awards:
FWA SOTD April 27 2011
Bronze Cannes Cyber Lions