Carousel has been awarded yet again with Gold in the interactive category and Grand Prix in film at the Eurobest awards.
http://www.eurobest.com/winners/2009/interactive/index.cfm?award=2
We had a great showing at the BIMAS, winning the Microsite, B2C, Motion Graphics and GRAND PRIX categories for Carousel. We were up against some excellent work such as AKQA’s Eco Drive so it’s really a massive compliment to win – I’m still not really taking it all in…
We’ve had our noses to the grindstone in a big way creating this site for the new Sony PS3 and I definitely feel like it’s been worth the effort.
The brief was to create a ‘superhuman sales pitch’ in which the presenter turns out to have extraordinary powers. This lent itself well to us creating a sprinkling of fun and surprising interactive experiences to sit alongside the post-enriched film content.
The shoot day went really well, squeezing everything into one long day, and we got everything we needed to build the rest of the site. We opted for a PureMVC multicore based architecture, using the Fabrication utility to facilitate inter-module communication and the State Machine utility to manage the state of the application. Javier Abanses, Benoit Vinay and Shane McCartney all did a great job in helping us to realise the various features and elements of the site, which comprises video, audio, games, 3D animation, sound processing, particles, physics, Facebook Connect integration, language localisation and an ‘easter egg hunt’ competition.
It was a good opportunity to utilise the advantages of Flash Player 10 on a fairly complex microsite build. For example, the 3D capabilities came in handy in coding the tumblers and loader, Vectors helped speed things up and the sound features, notably SampleDataEvent, enabled me to create a really solid, smooth running audio sequencer for the music experience.